Grolsch Quest for the Perfect Pop

UX Design

Commissioned by
Your Majesty

Awards
– FWA Site of the day
– Awwwards Site of the day

How can a campaign site build awareness and engagement at the same time? For Grolsch’s Quest for the Perfect Pop campaign, I was part of the Your Majesty team that accepted the challenge to create a user experience that fans still want to be a part of.

Together with filmmakers Caviar, and machine-builders HeyHeyHey we told the story of three characters, each with a fascination for the swing top bottle.

At Your Majesty I was part of the team that was responsible for an elegant and efficient user experience that compelled fans to explore all of the content, play with a series of mini-games, and then share their own stories.